Over at The New Yorker, Cal Newport, one of my favorite authors and bloggers, has a great article about the IndieWeb movement and its goal of having users own their own content instead of major tech corporations.

Proponents of the IndieWeb offer a fairly straightforward analysis of our current social-media crisis. They frame it in terms of a single question: Who owns the servers? The bulk of our online activity takes places on servers owned by a small number of massive companies. Servers cost money to run. If you're using a company's servers without paying for the privilege, then that company must be finding other ways to 'extract value'' from you'and it's that quest for large-scale value extraction, they argue, that leads directly to the crises of compromised privacy and engineered addictiveness with which we're currently grappling.